The ROI on investing in lifesaving as a brand*
The estimated economic value of Surf Life Saving’s coastal drowning and injury prevention efforts in Australia is $3.6 billion. The benefits of Surf Life Saving far outweigh the costs; for every $1 invested in lifesaving, the benefits are equal to around $29. In the absence of Surf Life Saving’s water safety activities last year, it is estimated that 600 extra people would have lost their lives on Australian beaches.
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* Source: What is the Economic Contribution of Surf Life Saving by PriceWaterhouse Coopers